In the not-so-distant future, there will be a very profitable new feature available on Youtube for creators: Applause. Let’s find out together what it is.

Another source of income will be made available to youtubers or creators during the coming weeks. It is a new feature, Applause, with which viewers will be able to further support their favorite creators. At this time, this innovative feature has only been released in a few states-Australia, Brazil, India, Japan, South Korea, Mexico New Zealand, and the United States-in a sort of trial period.

What YouTube applause consists of
Until now, those who wanted to build their own business by producing content on Youtube had several ways to make money on Youtube:

• income from advertisements within pre-recorded videos that were uploaded at a later date
• donations that came through Superchats, direct conversations between youtubers and viewers, featured in live streams

In recent times, however, there has been a need to increase ways of earning money to facilitate creators who invest time and labor in the Google-owned app. The latter has decided, therefore, to introduce a feature very similar to Twitch donations, applicable, however, also to pre-recorded and later uploaded videos. The name of this new feature is Applause (Clap) and it will allow people to send their support to our favorite creator via the appropriate button.

How they work
As is anticipated in Google’s blog, the feature will be placed between the Like and Dislike buttons. The user will be able to purchase Applause directly in the app and then later donate it via a fee (ranging between $2 and $10) to the youtuber.

The donation will appear to the viewer once, in the form of an animation that plays an applause, at the top of the screen, where the cost of the donation will also be displayed depending on one’s geographic area. The viewers’ applause will, in addition, be displayed in a standard public commentary that will include the channel name, profile picture, and donation amount.

The animations that appear to the donor can be different, depending on the amount you want to send. The larger the donation, the more complex and elaborate the applause animation. In a day, a user can buy applause up to a maximum of $500, while per week the limit is raised to $2,000, after which Youtube activates a security mechanism.

Advantages and disadvantages
Youtube Applause is not, as it might seem, a gesture of magnanimity by the great Google giant but, rather, it is a well-targeted action toward both the interests of creators and Google itself.

The Youtube Applause, in fact, can be used by anyone who wants to donate support to their favorite artist. On the other hand, however, not all creators will be able to benefit but only those who have an active monetization program.

In this way, Google will keep an eye on the situation by benefiting that segment of artists with limited group of followers but composed of loyal fans who, otherwise, might migrate to other shores. In addition, the multinational will take, in exchange for this new form of income, 30 percent of donations.

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How to Open a Youtube Channel
Creating a Youtube channel is not extremely simple and it is even less so to create it considering all the optimization factors that can give you a certain competitive advantage.

In fact, although in itself it is not a complex operation, it is more complex to make decisions that will guide the entire editorial plan of the channel. From the very first opening in fact Youtube will ask us to set Tags and Keywords that may not be clear to us from the beginning. In fact, it is not uncommon to see channels that totally change direction on the run. But rest assured there will be our guide and video below to clear all your minds and answer your questions.

But let’s start with the first question then that you may be asking: how to open a Youtube channel?

Initial cornerstone for creating a Youtube channel is the need to have a Google account. So if you do not have a Google account you need to do that. You can register with google by creating a gmail email, or by registering your personal email.

So you do not need to create a new email to create a Youtube channel. How can you create a Google account? After clicking on the top right of the search engine screen on the blue “Sign In” button , you can either enter your chosen email address or create a new gmail account. In the following video we will explain how to do everything step by step.

The focus of this step is specifying the Google account you want to choose. There are 2 options

1.Private use
2.Professional, business use.

Difference between private or corporate Youtube account
The difference between these two options is that in the first case the subscriber will be the only person who can manage the account, this will force you to have to share your Google account credentials if you want to have a third person support you in managing your channel with all the risks involved.

By choosing the second option (Professional Use, which we highly recommend) you will be able, even in the future, to involve other people, such as co-workers or a few friends, sharing and having them support you in managing the channel by assigning each user a very specific role in management. Finally, having done the step that identifies the type of the channel you will have to enter the first name, last name and the reference e-mail address.

Once you arrive on the Youtube interface you just need to click, again on the top right side, on the icon (which identifies the user profile) and at the opening of the dropdown select “Create Channel”.

Now you are in “Creator” mode and the first step is to choose a custom name for your channel. Basically Youtube will suggest your first and last name as the channel name, but our advice is to think about the goal and argument of the channel and come up with a name that also considers the macro-topic prince within it. Actually, it will be enough to name the channel to activate it but the personalization factor and, therefore, fully centering on the focus theme of the topic covered is crucial.

How to customize the YouTube channel
Now we are inside the channel and we can start customizing it.

After creating it, as anticipated earlier, it will be crucial to customize your channel as it will be the real distinguishing feature from other Youtubers.

The newly created Youtube channel represents the home in which you will welcome your community, so give it the right attention, take care of it and keep it tidy. It is only in this way that your community will be clear about your message and will follow you much more easily, choosing the content that is most interesting to them.

Once you have chosen the name you can proceed to select the images that will represent you. the channel image and the channel cover image. The first one will be the image that represents it (a kind of profile picture): you can upload it by searching at the bottom for the icon for uploading the image (create it square) and it will be enough to upload it. Youtube will take care of adapting it to each device and cropping it to give it the classic circular shape. You will be able to upload the picture directly from your PC or smartphone; in fact, Youtube allows the creation of the channel also from the mobile device but, in terms of convenience, we recommend you to proceed via pc.

The cover image, on the other hand, can be changed later. Below is an example for cover and image.

Youtube cover size
The format of the Youtube cover is 2048×1152 px.

Within this format, there are actually three areas that start from the center of it and go according to the device the user will use (e.monitor, smartphone,tablet)

Recommended cover area: size of 1235×338 px so it will fit on all devices.

Once you have created your Youtube channel, don’t forget to download the Youtube Studio app, available for Android and iOS with which you can manage your channel from smartphones more quickly

Youtube channel description
Once you have chosen your images, you will need to add a short description that previews your topic and will anticipate what users will find in the channel. Spend time to make a clear catchy description is add a call to action to invite users to subscribe. Don’t forget that it is often the channel description that allows users to decide whether you are the right place to spend time on.

In the description, it is also useful to include the keywords (keywords) that identify the channel’s topic or topics; in fact, it is these first tricks that help the platform frame the channel and position it in the category it belongs to and distinguish it from the crowd. Do not forget that Youtube, like Google, feeds on text, so the clearer and more precise you are, the easier it will be for it to understand you and thus reward you.

Once you have created a well-crafted description, you will also be able to include links to social pages.

These are the first basic steps for creating your first Youtube channel. Once completed simply save and continue.

The first steps on the Youtube channel
Now, how to get started on Youtube?

In the “customization” section of Youtube studio, which is the control panel of your channel, through the button on the right on the main home page of your channel you go to the customization: going to it opens the page where, immediately, on the layout you can insert a video trailer, which previews the channel for users who are not yet subscribed as well as a later video, always in the foreground, for those who are already subscribed. The layout page is dedicated, moreover, for the organization of the different video sections that make up the channel: for example, play list with videos where the company is told, a later one presenting the brand’s flagship products, etc…

With this step done, next to it is the “Branding” section where you can now go to update your cover image as well. There you will simply need to upload an image of at least 2048 x 1152 pixels and a maximum of 6 MB to the “branding” section.

Interesting is the option to insert a watermark and, that is, the sticker that appears inside each video that can be used, either to brand the videos, or, as is often the case, to entice users to subscribe to the channel by inserting an image with the appropriate wording “subscribe to channel.”

What other settings are important for the YouTube channel?
At this point, on the left column of the channel you need to click on the “settings” wheel, which is divided into the following sections:

• General
• Channel
• Uploaded video settings
• Permissions
• Community
• Contracts

Within the “General” item, you need to set the currency of the channel’s country of residence. This will serve since, upon reaching the threshold of 1000 subscribers and 4000 hours of video viewing, you will be able to monetize through the insertion of commercials and banner ads while viewing the video.

Within the “Channel” section, we will find three subcategories, namely: “Basic Information” (with channel name, country of residence, and keywords indicating video content); “Advanced Settings” (you tell youtube whether the channel has content suitable for a minor audience or not); “Feature Suitability” (this section alerts you if there are violations of the community’s standard rules, and it is in this section that, through verification by phone number, by entering the code that you will receive via text message, you will be able to unlock the uploading of videos longer than 15 minutes, streaming, and other features. It will also be the section where any copyright violations will be reported and where the results of any appeals will be displayed)

On the other hand, in the “Default settings uploaded videos” section you will be able to manage all the wording that you want to be always present within the Youtube videos, indistinctly if you are going to insert a description or not.

The “Permissions” section is dedicated to editing contributors and, that is, whether you want to add users or remove them. Also from here you can delete the channel. In this section you will be able to act only being within the “master” account.

The “Community” section, on the other hand, is reserved for the interaction of users outside the channel, thus controlling their behavior within the channel. Indeed, in this section, it is possible to block certain users as well as set filters for comments that contain links. You will also be able to filter precise words so that they do not appear below in comments as well as ban them from the beginning, appoint moderators, pre-approve users who will never be moderated, and block users we do not want them to comment.

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To make money with Youtube it is not necessary to have a channel with millions of subscribers. Even with a relatively small channel, in fact, it turns out to be possible to start turning your passion into a source of income. Below we will find out how to make money with Youtube, addressing the following topics:

• Youtube Analytics
• Youtube Partner Program
• Patreon
• Sponsors
• Affiliate Marketing

Check your audience through Youtube Analytics
Before you start thinking about earning money with Youtube, you need to be aware regarding the audience interested in your content. Through Youtube Studio Analytics you can check the average age of your viewers, as well as the amount of content viewed by them.

In order to maximize your chances of Youtube earnings, it is important to keep this data in mind, and try to focus the production of your videos towards the user group that most represents your audience.

Joining the Youtube Partner Program
In order to monetize your videos and start earning money through the views you receive, you need to join the Youtube Partner Program. Through it, in fact, it turns out to be possible to activate advertisements within the videos, which will allow you to earn a small amount of money for each ad viewed. To activate monetization, you must follow the following requirements:

• You must comply with the monetization rules, which we will discuss in a moment;
• You must have at least 4,000 hours of views on your channel over the past year;
• You must have at least 1000 subscribers to your YouTube channel;
• You must have an AdSense account.

Beware of demonetization
Once you have activated the Youtube Partner Program, to ensure that your videos can be monetized you need to make sure that they meet Youtube’s community standards and Adsense program standards.

In the first case, Youtube will check that your videos do not present content of a misleading nature, with nudity, endangering the safety of minors, with incitement to hatred, and in general other content deemed dangerous. In these cases, Youtube will proceed to remove the video deemed unsuitable, which will obviously not, therefore, be monetized.

In the second case, on the other hand, these are quality norms, whereby the repetitiveness of the content you submit will be evaluated, as well as the possible presence of reused material, yours or others’. For more information about the monetization rules you can consult this link.

Getting your fans to support you through Patreon
Patreon is a fan funding platform, which allows a content creator to receive donations from his or her followers. The frequency of donations can be freely set by the user, from a minimum of one per month, up to one per video you create for Youtube.

Obviously it is difficult to get money donated without offering anything in return, so you will have to think of extra content to offer your fans. Donations are usually divided into several “tiers” (tiers), and each tier corresponds to a specific reward.

These can range from small rewards, such as adding fans’ names to the end of your videos, to exclusive videos or other materials, to private live chats for the highest tiers. Before establishing rewards be sure to get a good understanding of the type of audience that follows you in order to best capture interest and entice them to join your Patreon.

Sponsor products within your videos.
Once you reach a certain number of followers, you may be contacted by some brands to sponsor their products. Alternatively, you could be the one to contact a particular manufacturer whose items you find interesting. This will obviously be all the easier the more focused your channel is on a particular topic. To give a couple of examples, a youtube channel that talks about fashion will be more likely to be contacted to sponsor beauty products, while a channel devoted to music may be offered audio products and musical instruments. In pitching these products to your audience, however, do not overly alter the nature of your videos and risk being boring to your audience. Be clear about sponsorship and do not agree to promote products you do not believe in.

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