They are everywhere, we cannot do without them-and there are so many of them!
We are, of course, talking about social networks, global connection and sharing tools that have become part of our daily lives.

Social networks are people-oriented platforms that have already conquered something like 3.8 billion people, with an increase of 9.2% from 2019 to 2020.

In Italy alone there are 35 million members, a little less than 60 percent of the total population, and users spend at least 2 hours a day there

.Social media have revolutionized the way we communicate, made it easy and intuitive to share information, and developed special features to stand out among numerous competitors.

That’s right, there are many social networks, more than you might know, and new ones pop up like mushrooms every year. The need for networking aggregation has become practically a primary need, and each platform seeks to expand its membership base by either posing as “the new kid on the block” or by offering more innovative features than those that came before it.

Facebook
Facebook is the social network par excellence and one of the most widely used in the world (it has at least 2.5 billion monthly active users!).

It targets a general audience and makes as its strength the intuitiveness in sharing textual posts, images and videos.

The platform is used by both individuals and companies with appropriate professional profiles, both to communicate with others and to promote themselves.

Users can gather in thematic groups around certain topics to share opinions and content around their passions.

The platform offers many options to try to capture the audience’s attention as much as possible. In fact, we can create from our profile posts that are graphically evident, quizzes to make our followers interact, videos, images, as well as, of course, the possibility of sponsoring paid posts to make them more evident.

LinkedIn
LinkedIn positions itself as a “job social network,” and members use it to demonstrate job skills and qualities. It registers at least 303 million active users.

The platform acts as a virtual marketplace to connect job supply and demand. Professionals can report their work experiences and get in touch with others, based on larger or smaller circles of connections.

A Linkedin profile is a kind of digital resume composed of work experience, examples of work performed, skills, and references.

Again, we can follow company profiles and join thematic groups. There are paid membership plans for services such as Premium Sales Navigator and Premium Career.

TikTok
TikTok began as a platform for sharing short-form music videos.

It proves to be one of the most popular social networks of the moment: it ranks seventh among mobile apps from the largest monthly active users, and already has 500 million users.

Simply download the app available for ios and Android and create an account with your email. TikTok allows you to upload 15-second music videos, change their speed, and add filters. Unfortunately, the lack of a clearly defined privacy policy makes it a controversial platform that is not appreciated by all.

Instagram
Instagram is a visual social network that allows people to share images and videos and edit photos using special filters. It is a widespread platform that already has one billion users.

Originally created as a stand-alone application, it later became part of the suite of applications related to Facebook

We can add a caption to images containing up to 2,000 characters and up to 30 hashtags (a term that collects content related to the same topic).

In recent years, Stories are also available, content that disappears after 24 hours and can be highlighted and categorized.

Posts on Instagram can also be sponsored to increase their visibility.

Twitter
Twitter is a microblogging platform that allows users to share (tweet) messages up to 280 characters long, including images, videos, or links. Users can also share in turn what others post (retweet).

Compared to other platforms it aims more to offer flash updates about one’s thoughts and activities. It is used, for example, by public figures, influencers and politicians to update their audiences, as well as by companies to share flash offers and news of the moment. It has at least 326 million active users.

Pinterest
Pinterest is a platform for sharing images, photos and videos, which can be organized as a real virtual pinboard. Indeed, we can pin with symbolic pins the images that interest us, even those from other pinboards.

Compared to other visual platforms such as Instagram, it focuses more on wanting to convey inspiration and is used by creatives and fans of a given topic to find new ideas.

From a promotional point of view, pins have the advantage of being linked to the websites from which the content originates, so clicking on them redirects users to the original source. Business accounts offer Analytics features and sponsored content.
It has at least 250 million active users.

Youtube
Youtube is a true social network, sharing platform and video search engine, second only to Google in importance. Users can upload their own videos and view those of others, share them, embed them on websites, and leave a Like or Dislike depending on whether they liked or disliked content.
It also proves to be a useful promotional platform for business purposes. which allows users to produce targeted advertisements based on gender, age, preferences.

Users can sign up for a paid service to watch videos without the ad breaks and access additional services such as YouTube Music streaming.

Twitch
Twitch stands as a competitor to Youtube dedicated to the world of online gaming.

It is a streaming platform that allows gamers to broadcast their games online, as well as host live broadcasts on various topics such as music, entertainment, and current events.

Users can subscribe to the channels they follow and comment on live broadcasts.

The Prime Gaming service offers additional features such as the availability of exclusive chats and increased participation in streamer activities.

Reddit
Reddit is a news social network in which users can aggregate by topic areas, post images, text, and videos on various topics. Users can comment and rate others’ content, create new discussions in special subcategories, called “subreddits.”

Tumblr
Tumblr is a microblogging platform that allows precisely to post textual and visual content as if we were in the presence of a blog space. The registered user can post text, music, images, videos, which once online can be shared by others.

WhatsApp
Whatsapp is undoubtedly is the most widely used messaging app in the world, with 1.5 billion users.

WeChat
WeChat in China is what Facebook is to the rest of the world: it boasts more than 1.1 billion users! WeChat is a messaging and social media app that allows users to call their friends, read the news, play games, and take advantage of paid features.

Snapchat
Snapchat is a platform that may not boast record-breaking numbers (287 million users) but has an undoubted hold among young people.

This app allows users to send text, images and videos that can only be viewed for 24 hours.

What are your favorite social networks? Let’s talk about them below!

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That’s right, millions of accounts around the world earn thousands of “diamonds” and “rubies” every day, which are actually tokens (tokens or virtual coins) that can be converted into real money. Let’s see together what are all the methods to earn money using TikTok and maybe even make it a real job with a stable and rather high source of income.

How to prepare a profile on Tiktok
Since only some users with an already large following of followers is enabled to monetize their content, let’s start with that. How to improve one’s profile and get to over 1,000 followers?

First of all, it must be said that TikTok has different types of content, and initially its rise came thanks to one type of content. We are talking about catchphrases (famous musical bases, jingle style, with attached dance that everyone knows by heart by now, animals holding certain behaviors that are considered tender, etc.), which are followed especially if even the best-known stars post them on TikTok.

Now, however, Tiktok has evolved and there is really a lot of quality content coming in that will keep you glued for many hours!

By the way, we at Webhero have a super channel where you will find info and secrets to increase your popularity on tiktok and web marketing channels. What are you waiting for to join? Click here.

New and original ideas, never-seen-before and rare content on TikTok can be so entertaining, innovative or educational that they become catchphrases themselves and thus get shared and covered with likes in a very short time.

By posting interesting and unique content while at the same time following the trends that younger people like to see on social, you will be able to quickly become some of the most followed tiktokers, surpassing a thousand followers and thus being able to start earning money.

Before you think about earning money from TikTok, you need to build a loyal fan base and have a significant number of followers.

Brands want to sponsor creators on TikTok because of the authenticity of the platform. TikTok content is significantly less filtered and enjoys genuine engagement between the creator and followers. This is one reason why it is so popular among the very young who like to participate in social media conversations and experiments on the platforms, rather than being passive observers.

To get started, you’ll need real, engaged followers who like, comment on and appreciate your content. Here are some tips to help you grow your audience:

• Choose a niche that interests you
• Interact and engage with your subscribers and other creators in your niche
• Understand your audience, including their likes and dislikes
• Post creative and entertaining content regularly for increased visibility
• Use trending hashtags and sounds or songs
• Upload proven video formats: before and afters, instructions, hacks, product demos and reviews
• Upgrade to a TikTok Pro account for valuable information related to your account

How to Make Money with Live Tiktok
Lives are real-time videos (“live feeds”) that allow followers to interact at any time with emoji, likes, and comments to what is happening in the Live. To be able to do a Live a user must be over 16 years old and have at least 1,000 followers, although the well-known ByteDance platform specifies that one must be of legal age (and therefore at least 18 years old) to earn real money.
Returning to Live, each user who is going to watch and follow the Live can purchase stickers and gifts to show their support and appreciation for the content of the video or the author/author of the video.

Once a certain threshold of “gifts” in the form of diamonds is reached, the user who has them can convert them into money, the reference currency used being the U.S. dollar.
To receive payments, it is necessary to link a PayPal account in the name of the tiktoker that is valid and in use or another valid means of payment among those indicated by the social.

How TikTok Creator Fund works.
This is a method on how to earn money on TikTok in a much easier and faster way. It is, in fact, a real money fund that TikTok has created to finance its most valuable Tiktokers, those who post the most interesting content and have the most followers among other accounts. But how does one join the team?
I actually said that it is the easiest way to make money, if we do not consider that to be eligible in the Fund you must (in addition to being at least 18 years old), own 10,000 followers and at least 10,000 views in the videos you share in the last 30 days on your account.

From here on, the road is downhill: you will be paid daily based on videos posted and views (it seems you earn about $0.01 to $0.04 per view).
In short, the earnings are not very high and getting to earn by just being a tiktoker becomes really difficult, especially since it is essential to maintain a high level of your content to keep your followers glued to the screen.

The difficulties of a Tiktoker
Currently the platform is very young and the algorithm much more immature than other social networks. So understanding the evolution in the coming years will definitely be the most important aspect for all creators.

In many ways Tiktok is entering into competition with several social, even with Youtube that initially seemed a very distant tool. In this regard if you are interested in this topic I recommend the guide on how to earn with youtube.

As in all other socials also here the difference will be the community and the editorial plan.

Also helping yourself with tiktok ads is definitely a way to speed up the process.

Affiliate marketing on Tiktok
Affiliate marketing is about advertising or sponsoring a particular company, brand or some of its products, which in return will pay that tiktoker based on the results achieved.
Amazon’s affiliate program certainly is the most popular in the world, but now almost every top-tier company has an affiliate program.
To affiliate you can be the one to contact famous companies and propose yourself as their sponsor (of course you have to have a well-followed and curated account), or they could be the ones, also based on your content, asking you to affiliate and start sponsoring their name and products.

Sponsorships or partnerships with other companies
In time when you have a really substantial fan stage and your videos reach everywhere, it will be the companies themselves who will contact you for collaborations and to entice your users to buy their products. All this will, of course, be done through a regular contract, and the figures will certainly be higher than some of the ways we saw in the first part of the article.

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Instagram Reels are among the most important tools on the social network owned by Meta Inc. But what are they for and how should they be used? Instagram Reel allows users to share short videos with their contacts by recording and editing clips with the tools provided by the platform. To personalize your content, the platform allows you to use a wide range of audio and video filters and effects. But now let’s find out their most important features and, most importantly, let’s understand how they can be used for one’s marketing strategies.

Use Reels to create and share funny videos with your friends or anyone on Instagram. You can choose from thousands of songs and use creative tools, such as the speed change feature, to capture and share your creativity. Best of all, if it goes viral, you could appear in Explore. Here’s how to use Reels.

What are Instagram Reels?
Reel Instagram is an innovative way to create engaging and entertaining multimedia content. This feature was launched early on in Italy and 50 other countries, and has since established itself worldwide. But how long do Reels on Instagram last? As is the case on TikTok, any user can record and edit video clips of varying length (from 15 to 30 seconds), synchronizing the images with an audio track. Once completed, Reels can be shared within their own stories, in the Reels tab located on other users’ profiles, or in feed posts. To access Reels, simply tap on the appropriate icon, located in the center of the main navigation bar.

The “Reels” tab, on the other hand, also shows trending content or content from popular accounts (not just those posted by accounts already followed). In short, we are talking about a nice, immediate and engaging experience, both for those who are used to scrolling through updates and for those who want to record and personalize a clip.

How does the algorithm that governs Instagram’s Reels work?
The algorithm governing this feature looks a lot like the one governing the “TikTok For You” section. It is influenced by your most-followed accounts, your geographic location, and the type of content with which you most often interact. What we know for sure is that the algorithm tends to favor bouncing Reels that:

• use music tracks belonging to Instagram’s library
• use vertical videos
• employ the creative tools provided by the app, including filters, text and special effects

are stimulating and can initiate challenges or trends
they entertain and do not bore (they attract attention or offer entertaining twists)
In contrast, Instagram discourages creators and brands from posting Reels that:

• do not meet Instagram’s community guidelines
• feature much of the image covered by text
• are blurred due to low resolution
• have been recycled from other apps (contain logos or watermarks belonging to other services or social networks)

If you are familiar with TikTok you will notice that most of these guidelines are identical to those of the Chinese social.

All the editing tools made available
In addition to adding music tracks, Reels allow you to trim clips, adjust the speed of videos, and use filters and special effects. The app allows you to create Reels in three different ways:

from the Instagram home screen, by tapping on the “+” symbol located in the upper right corner
via the Reels tab
directly from the Instagram Stories camera. The latter mode allows you to choose audio, video speed, text, filters to apply, and stickers
How Reels works on Instagram and how to use it for your business
Instagram Reels are one of the best ways to build your community and improve engagement. An engaging and fun way to share quick and original content with your audience.

The basic rules concern the need to create authentic content, without being inspired by things already seen, prefer educational videos or those that can arouse positive emotions, showcase services and products, including the benefits related to them. Adding possible sale items is a good way to increase transactions and traffic to one’s IG Shop.

In addition, Reels allow companies and brands to show a human, less studied and more immediate side. Such content can be used to strengthen the relationship with users and build more authentic, trust-based relationships. Like any other IT tool, Instagram Reels should be monitored constantly so as to better understand current trends and the tastes of one’s niche market.

How to Create a Reel on Instagram
The tool for creating a successful Reel can be found on the left side of the screen. Here, from top to bottom, are the buttons.

It is explained very well in this video, or read the text guide below

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Much of the traffic a website receives does not translate into actual purchases. This results in giving up valuable conversions, but things don’t have to be that way.

Retargeting is a strategy that is of great importance for conversions, as it allows you to maximize the value of each business contact and bring to completion transactions that were interrupted before they were completed.

How does Criteo work?
Criteo is a renowned digital marketing platform used in 130 countries around the world.

Criteo is a versatile platform that allows you to get maximum value from every contact that comes to your site. It has over 1.4 billion monthly users and contributes something like $600 billion in revenue.

One can in fact:

• connect with users potentially most interested in your products and services
• show visitors products they have not yet tried
• increase sales for the same cost
• generate personalized ads based on users’ habits
• increase views and interactions with the site through hits from thousands of publishers

The platform’s machine learning-based solutions enable budget optimization to reach the most appropriate user, and prevent fraud by filtering out invalid traffic. Predictive Bidding uses an impressive amount of data with which to optimize shopping cart value and conversions. It determines the value and cost of each impression through data from publishers, sites, and consumers in order to produce the most advantageous bids with respect to one’s case.

Criterion is a targeted retargeting platform that allows you to reach users who have abandoned your site without making a purchase. Advertising can be extended to different platforms so as to reach targeted users more accurately.

How does Criteo retargeting work?
Criteo is a retargeting platform that comes to the aid of those who need to reduce cart abandonment. It allows you to send customized advertisements based on user preferences, tailored to your budget and user preferences.

In fact, visitors produce signals when they interact with the website. From this information, it is possible to prompt users’ memories of products in a personalized manner.

Effective personalized advertising is about getting signals through that lead back to the appropriate products at the appropriate times. Thanks to Criteo, visitors can be contacted at the times when they are most active with ad hoc personalized messages.

Criteo is able to recognize the same user who has arrived from different devices: advertising must therefore be distributed along all channels ensuring much greater precision than with traditional systems.

Criteo provides several services to exploit the full potential of business contacts:

• Criteo Dynamic Retargeting: Intelligently converts visitors into buyers, re-engaging them through dynamic, personalized and effectively placed ads
• Criteo Sponsored Products: allows products to be shown during the path to purchase, taking into account user behavior across devices
• Criteo Audience Match: allows you to create segments, uploading audiences through email lists
• Criteo Customer Acquisition: performs retargeting for up-selling to existing customers, through data taken from a CRM
• How to create personalized advertising with Criteo

First, place an integration code provided by Criteo on your website to analyze audience interaction. You will be able to keep users coming back to your site through personalized bids.

You can set ad bids based on the value each user holds for you, optimized through Predictive Bidding technology.

To use Criteo you must provide a set of data:

There are also a number of optional pieces of information that we may or may not choose to enter, which include:

• Item group ID
• Age group
• Genre
• Promotion ID
• Link for mobile devices

Criteo however provides guidance on how to set up the product feed so you can avoid mistakes. Criteo also uses the same Google feed for products, so you can import the one created for Big G into Criteo.

Criteo’s Retargeting App
Criteo’s Advertising app allows us to intelligently convert users into buyers through ads that are personalized and calibrated to the preferences of visitors. With Criteo, we can serve ads on the many associated environments and call users back to the app to complete the purchase.

Criteo’s App Advertising leverages the power of Criteo Dynamic Retargeting, which provides:

• a 360-degree, real-time view of user browsing behavior across browsers, devices and 550,000 apps.
• the ability to deliver personalized dynamic ads set in real time via Criteo Dynamic Retargeting and Dynamic Creative Optimization+
• the ability to customize ads based on data received monthly from 1.2 billion consumers. so it can produce ads that are particularly responsive to audience preferences

We can make even products that users have not visited more prominent by promoting through the ad the entire catalog, according to the most convenient opportunities estimated through machine learning. The Retargeting app allows us to boost engagement during the usage cycle and make users return to purchase more easily. Ads are tailored and optimized by employing the most appropriate visual elements.

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