To make money with Youtube it is not necessary to have a channel with millions of subscribers. Even with a relatively small channel, in fact, it turns out to be possible to start turning your passion into a source of income. Below we will find out how to make money with Youtube, addressing the following topics:
- Youtube Analytics
- Youtube Partner Program
- Patreon
- Sponsors
- Affiliate Marketing
Check your audience through Youtube Analytics
Before you start thinking about earning money with Youtube, you need to be aware regarding the audience interested in your content. Through Youtube Studio Analytics you can check the average age of your viewers, as well as the amount of content viewed by them.
In order to maximize your chances of Youtube earnings, it is important to keep this data in mind, and try to focus the production of your videos towards the user group that most represents your audience.
Joining the Youtube Partner Program
In order to monetize your videos and start earning money through the views you receive, you need to join the Youtube Partner Program. Through it, in fact, it turns out to be possible to activate advertisements within the videos, which will allow you to earn a small amount of money for each ad viewed. To activate monetization, you must follow the following requirements:
- You must comply with the monetization rules, which we will discuss in a moment;
- You must have at least 4,000 hours of views on your channel over the past year;
- You must have at least 1000 subscribers to your YouTube channel;
- You must have an AdSense account.
Beware of demonetization
Once you have activated the Youtube Partner Program, to ensure that your videos can be monetized you need to make sure that they meet Youtube’s community standards and Adsense program standards.
In the first case, Youtube will check that your videos do not present content of a misleading nature, with nudity, endangering the safety of minors, with incitement to hatred, and in general other content deemed dangerous. In these cases, Youtube will proceed to remove the video deemed unsuitable, which will obviously not, therefore, be monetized.
In the second case, on the other hand, these are quality norms, whereby the repetitiveness of the content you submit will be evaluated, as well as the possible presence of reused material, yours or others’. For more information about the monetization rules you can consult this link.
Getting your fans to support you through Patreon
Patreon is a fan funding platform, which allows a content creator to receive donations from his or her followers. The frequency of donations can be freely set by the user, from a minimum of one per month, up to one per video you create for Youtube.
Obviously it is difficult to get money donated without offering anything in return, so you will have to think of extra content to offer your fans. Donations are usually divided into several “tiers” (tiers), and each tier corresponds to a specific reward.
These can range from small rewards, such as adding fans’ names to the end of your videos, to exclusive videos or other materials, to private live chats for the highest tiers. Before establishing rewards be sure to get a good understanding of the type of audience that follows you in order to best capture interest and entice them to join your Patreon.
Sponsor products within your videos.
Once you reach a certain number of followers, you may be contacted by some brands to sponsor their products. Alternatively, you could be the one to contact a particular manufacturer whose items you find interesting. This will obviously be all the easier the more focused your channel is on a particular topic. To give a couple of examples, a youtube channel that talks about fashion will be more likely to be contacted to sponsor beauty products, while a channel devoted to music may be offered audio products and musical instruments. In pitching these products to your audience, however, do not overly alter the nature of your videos and risk being boring to your audience. Be clear about sponsorship and do not agree to promote products you do not believe in.
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