Want to get started with your own online site? One affordable way is to host advertisements, so you can earn a percentage of the amount advertisers pay to have the ads appear. But how do you go about getting ad proposals and handling payments? An easy way is to affiliate with Google Adsense!
What is Google Adsense?
Google Adsense is a free platform that allows you to run advertisements to promote your products and services much more effectively.
Google Adsense allows you to earn money by showing advertisements relevant to the tastes of site visitors. advertisers pay to have their advertisements appear and promote their products.
Publishers can choose which sites to have ads appear on, block unwanted ads, and change the appearance of ads to make them appear more effectively.
Google Adsense banners allow you to earn money through visits to your site and advertisers to reach an audience they would otherwise be precluded from.
Each click corresponds to a profit margin for the owner of the site where the visit was made. The payment comes not from Google but from the advertisers, who shell out a certain amount for each click received by the ad. The available spaces are sold using an auction system that guarantees the highest bidder the opportunity to have his or her ad appear on the site in question. Google, for its part, checks the ads produced to ensure that they are suitable for minors and comply with its rules of use. earnings are commensurate with either the number of clicks obtained or the impressions (views) accrued. Each click corresponds to a certain number of cents in dollars or euros in earnings. Google makes a transfer when the threshold of $100 (70 euros) is exceeded.
Google Adsense: what it is used for
Google Adsense allows us to manage the appearance of:
- rich media ads
- headline ads
responsive ads
display ads
matching ads
Google Adsense ads are managed by the platform’s algorithm so that they are shown based on the topic of the sites in question. For example, if we talk about reviews of home appliances on our site, reasonably enough ads will be presented pertaining to products of this kind.
Unfortunately, it is not possible to determine a priori what the earnings from the ads will be. Revenue may depend on the types of ads enabled, the traffic that the site in question generates, the price of ads posted, and which Adsense products are used. Adsense automatically places ads on the site based on agreed availability. The platform’s auction system provides those who win the highest bid the right to appear in the circuit’s selected site.
How do Google Adsense ads work?
Ads are allocated according to an auction system: customers set a price they are willing to pay to have ads appear on certain sites. The various requests are competed and Google’s system determines which ads are likely to generate better returns for publishers and a better browsing experience for users. Ad yield is determined by the number of clicks obtained by the ads and based on the type of ad put up.
The platform informs the client of the yield achieved based on clicks and the type of ads tuned, daily clicks, and visit statistics.
The site owner must beware of clicking their own ads and having their friends do so. You must fill out your profile with all the required information and to be careful about the content on your own site.
How much does Google Adsense cost?
Adsense is a free platform. To be precise, it is Adsense that pays those who host ads, from the price paid by advertisers to have their ads hosted.
How to start earning with Google Adsense?
Google Adsense is easy to implement. To make your site eligible to host ads, you must implement a code provided by the platform. Advertisers compete with an auction system to appear on the site. The highest bid wins the right to appear on the site. Google then takes care of the billing system to get the earnings from the ads to the owner of the host site.
To apply to host ads, you can carry out the appropriate registration process. The platform will verify that the portal complies with the rules of the program. Publishers must comply with Adsense’s rules, otherwise they may have their accounts disabled. Adsense reserves the right not to have its ads appear that violate its rules of use. It is up to the site owner to keep abreast of the affiliate program’s usage rules.
Of course you can see the ads on your site, but you cannot click on them to simulate more clicks, as this is not a rule allowed by the Adsense usage rules. Site owners however can decide which ads to enable on their portal and which not. From Adsense’s Ad Blocking page we can decide whether to block specific ads from appearing.
To make good money you’ll want to develop your website around a very specific niche, so that it steadily gains more visibility and traffic grows accordingly. The amount of content on the site is not necessarily commensurate with the traffic that can come in on the ads. On the contrary, so many pages can lead to scattered visits and self-cannibalization. Better to focus on a number of quality content that is truly useful to the user and can attract visits on ads more consistently.
Arrange the spaces on your site intelligently so that they are visible and attract clicks. Colors should be highly visible so that they attract attention. Place few slots so that the space you have is used effectively. Ads must not be camouflaged or they will be banned from Adsense. Ads on the contrary must be clearly visible without annoying the user or taking up too much space in a harassing way. To earn as much money as possible it is advisable to place a few ads in a very visible place on the site, so that they attract as many clicks from visitors as possible.
The largest ad is not always also the one that is right for us. On some sites, the arrangement of elements is such that a large banner attracts attention without disturbing the view. In other cases, for the same size, the banner hinders navigation and therefore deters users from clicking, and perhaps prompts them to leave the site.
Google Adsense of course is a professional platform and, to render at its best, requires advanced skills. If you don’t feel you can use it effectively and are afraid of throwing away time and money, contact us for advice!
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