Google Ads Editor is a tool made available to simplify the management of Google Ads campaigns, especially when you need to manage a large number of ads and campaigns.
It is a very suitable platform for search engine marketing professionals who want to improve their efficiency in managing online ads.
Google Ads Editor is a downloadable tool that allows you to make changes offline and synchronize them as soon as you are online.
Google Ads Editor: what is it for?
Google Ads Editor is a tool that allows you to manage advertising associated with the search, video and display ad network by making collective changes offline.
Google Ads Editor boasts a very intuitive and efficient interface that enhances the ad campaign administration experience.
As an application, it can be downloaded to work offline and make changes, without having to open the browser. It is therefore possible to work offline, optimizing your work time even when you do not have an internet connection. As soon as you are online, the results will be synchronized.
The more ads and advertising campaigns we have to manage, the more time this tool will save.
In the platform we can access multiple accounts at the same time without having to log in and out of each one. In this way, problems affecting the accounts can be intuitively identified.
Through the analysis of parameters such as clicks, cost, placement, we can estimate the effectiveness of campaigns in terms of conversions.
Working with this platform requires downloading one or more accounts, making offline changes and uploading them to Google Ads. Once the installation is done, a Google Ads account must be downloaded.
Google Ads Editor: the benefits
To download the platform, go to the Google Ads Editor page.
To use Google Ads Editor, you need to synchronize it with your Google Ads administrator account by clicking on the “+Add” button.
Google Ads Editor is a platform that allows you to:
- make collective changes in less time
- collaborate with others to allow you to review campaigns and propose changes
- view statistics for individual campaigns or for specific subsets
- edit multiple accounts simultaneously
- move elements or copy them between multiple campaigns
- find text within ads
- restore changes as you change campaigns
- fine-tune draft changes before uploading them
- work offline as well
Google Ads Editor provides various functions:
- Account: where to choose the account from which to operate
- View changes: view the changes made and check that they do not cause conflicts
- Download recent changes: view and operate on the latest changes made online
- View statistics: download statistics and analyze them
Upload changes: transfer the changes made to the account
The sidebar provides editing options for:
- Campaign name
- Start date
- Strategy
- Budget
- Status
- Targeting
You can make collective changes by clicking on the “Make Multiple Changes” tab at the top left of the screen. You can paste them directly from an Excel sheet or manually via the “Arrow Down” item to display a menu of possible changes.
The Google Ads editor provides various options for creating video campaigns such as:
- Content exclusions: prevent the ad from appearing on certain sites.
- Bidding strategy: define manual cost per view.
- Modify Video ID, URL, status.
- Choose the image associated with the video:
Google Ads Editor: functions.
Scrolling through the options made available in the Menu, one can find both basic and advanced functions. Possible modifications include:
- Audience segments with flexible coverage
- URL monitoring
- Custom parameters
- Dynamic ad changes.
Adaptable display ads containing images, logos and descriptions are also present.
We can also set custom rules to be notified when errors are recorded in the campaign. And the benefits don’t stop there. Updates to the platform are released periodically, which certainly make it perform better and better.
Image selector
Simplifies the selection of images.
Ad Extensions
A range of ad extensions to add to your campaigns
TrueView video
Allows you to create and manage TrueView campaigns. TrueView ads allow you to get leads from the Google and Youtube network. The platform provides various options for editing ads, such as changing the title, managing sponsored ads, creating ads for video campaigns, and inserting call-to-actions.
IP Address Exclusion.
Allows you to exclude or edit certain IP addresses.
Search Term Report
Allows you to view and download reports for search terms for quick checks.
Collective Changes
Allows you to apply changes to various types of ads.
With the previous version we would have had to make the changes on each account, one at a time. Instead, this way instead we can change campaigns and keywords and even URLs only on those where we decide to act. We can add reverse match keywords on ads and campaigns.
Find Duplicates
Allows us to identify duplicate keywords that can lower the quality score. This tool allows us to do this right away and sort them by certain types of criteria. We can act on both ad groups and campaigns.
Import and export campaign data
Allows you to download data and campaigns in CSV files.
Advanced search
Allows you to quickly find specific words using special filters. It is also possible to save criteria for use at other times.
Get recent changes
Allows you to review changes before publishing them. You can also download a list of changes made in a given period.
View Statistics
Allows you to view various KPIs such as performance, attribution, conversions, competitor metrics, etc.
Offline Editing
Allows you to synchronize changes when you are online at a later time. Also you can export the information and share it with other people.
Google Ads Editor provides many interesting functions to optimize the work of SEM Specialists and improve the performance of advertising campaigns.
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