Instagram Reels are among the most important tools on the social network owned by Meta Inc. But what are they for and how should they be used? Instagram Reel allows users to share short videos with their contacts by recording and editing clips with the tools provided by the platform. To personalize your content, the platform allows you to use a wide range of audio and video filters and effects. But now let’s find out their most important features and, most importantly, let’s understand how they can be used for one’s marketing strategies.
Use Reels to create and share funny videos with your friends or anyone on Instagram. You can choose from thousands of songs and use creative tools, such as the speed change feature, to capture and share your creativity. Best of all, if it goes viral, you could appear in Explore. Here’s how to use Reels.
What are Instagram Reels?
Reel Instagram is an innovative way to create engaging and entertaining multimedia content. This feature was launched early on in Italy and 50 other countries, and has since established itself worldwide. But how long do Reels on Instagram last? As is the case on TikTok, any user can record and edit video clips of varying length (from 15 to 30 seconds), synchronizing the images with an audio track. Once completed, Reels can be shared within their own stories, in the Reels tab located on other users’ profiles, or in feed posts. To access Reels, simply tap on the appropriate icon, located in the center of the main navigation bar.
The “Reels” tab, on the other hand, also shows trending content or content from popular accounts (not just those posted by accounts already followed). In short, we are talking about a nice, immediate and engaging experience, both for those who are used to scrolling through updates and for those who want to record and personalize a clip.
How does the algorithm that governs Instagram’s Reels work?
The algorithm governing this feature looks a lot like the one governing the “TikTok For You” section. It is influenced by your most-followed accounts, your geographic location, and the type of content with which you most often interact. What we know for sure is that the algorithm tends to favor bouncing Reels that:
- use music tracks belonging to Instagram’s library
- use vertical videos
- employ the creative tools provided by the app, including filters, text and special effects
are stimulating and can initiate challenges or trends
they entertain and do not bore (they attract attention or offer entertaining twists)
In contrast, Instagram discourages creators and brands from posting Reels that:
- do not meet Instagram’s community guidelines
- feature much of the image covered by text
- are blurred due to low resolution
- have been recycled from other apps (contain logos or watermarks belonging to other services or social networks)
If you are familiar with TikTok you will notice that most of these guidelines are identical to those of the Chinese social.
All the editing tools made available
In addition to adding music tracks, Reels allow you to trim clips, adjust the speed of videos, and use filters and special effects. The app allows you to create Reels in three different ways:
from the Instagram home screen, by tapping on the “+” symbol located in the upper right corner
via the Reels tab
directly from the Instagram Stories camera. The latter mode allows you to choose audio, video speed, text, filters to apply, and stickers
How Reels works on Instagram and how to use it for your business
Instagram Reels are one of the best ways to build your community and improve engagement. An engaging and fun way to share quick and original content with your audience.
The basic rules concern the need to create authentic content, without being inspired by things already seen, prefer educational videos or those that can arouse positive emotions, showcase services and products, including the benefits related to them. Adding possible sale items is a good way to increase transactions and traffic to one’s IG Shop.
In addition, Reels allow companies and brands to show a human, less studied and more immediate side. Such content can be used to strengthen the relationship with users and build more authentic, trust-based relationships. Like any other IT tool, Instagram Reels should be monitored constantly so as to better understand current trends and the tastes of one’s niche market.
How to Create a Reel on Instagram
The tool for creating a successful Reel can be found on the left side of the screen. Here, from top to bottom, are the buttons.
It is explained very well in this video, or read the text guide below
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